Frequently Asked Questions (FAQ)

Services | Hiring | Enrichix

How CIIB works

1. Who is CIIB the right partner for?

CIIB is a fit for e-commerce teams and B2B companies that want to scale Product Data Management, Customer Experience, Content Services, or Digital Marketing. 

  • Many products, frequent assortment changes, many variants 
  • Multilingual shops and international expansion 
  • Peaks driven by campaigns, seasonality, launches 
  • Need for clear processes, measurable quality, and reliable SLAs 

2. Can I start with a single service?

Yes, you can start with one service and expand later. 

  • Common starting points: Product Data Management, Content Services, Customer Experience 
  • Setup designed so you can add services without friction 

ervices as your business grows.

3. Do you work across industries?

Yes, we work across industries. 

  • E-commerce and retail 
  • Technology and platforms 
  • Lifestyle and consumer goods 
  • Pharma and regulated products 

4. How fast can you get started?

In most cases, setup and onboarding are possible within a few weeks. 

  • Timing depends on scope, systems, and languages 
  • A pilot is possible if you want to test quickly 

5. Which languages do you support?

We support you in multiple languages for DACH and international markets.

  • German, Swiss German, English, French, Italian, Serbian
  • Additional languages on request

6. How do you ensure quality?

Quality is secured through clear standards and ongoing QA. 

  • Style guides, terminology, briefings 
  • QA checks, reviews, sampling 
  • Measurable KPIs and defined acceptance processes 

7. How does the collaboration work?

Collaboration is structured, transparent, and scalable. 

  • Align goals, scope, systems, KPIs 
  • Define onboarding, setup, roles, and responsibilities 
  • Fixed delivery and communication cadence 

8. Do you offer pilot projects?

Yes, a pilot is ideal for a fast, clean start. 

  • Clear scope and timeframe 
  • Measurable criteria for quality and output 
  • Then: scale into steady-state operations 

9. How does pricing work?

Pricing depends on scope, language, complexity, and model. 

  • Fixed project price 
  • Hourly rate or hour packages 
  • Monthly retainers 
  • Annual contracts for predictable volume 

10. How do you protect data and confidential information?

We work with clear rules for access, processing, and documentation. 

  • Role-based access and defined processes 
  • Confidentiality and clean data handling in project setup 
  • Standards aligned with GDPR requirements 

11. Do you use AI and automation?

Yes, we use AI and automation where they improve quality, speed, and scalability. 

  • Hybrid approach: automated pre-work plus human QA 
  • Repeatable workflows for consistent results 
  • Rules, checks, and approvals based on your requirements 

Product Data Management

12. What product data do you handle?

We handle product data end-to-end, including structure, content, and media. 

  • Master data and attributes 
  • Titles, descriptions, technical specifications 
  • Taxonomies, categories, variant logic 
  • Compliance information, documents, media 
  • Multilingual data maintenance 

13. Do you handle large catalogs and ongoing updates?

Yes, large catalogs and ongoing maintenance are standard. 

  • Catalog onboarding and migration 
  • Seasonal introductions and assortment changes 
  • Ongoing updates and quality checks 

14. Do you create product content as well?

Yes, we create and optimize product content directly from the data model. 

  • Product texts, bullet points, features 
  • Metadata and structured fields 
  • Consistency across categories and brands 

15. How do you ensure consistency and accuracy?

We ensure consistency through standards, rules, and QA. 

  • Attribute models and required fields 
  • Terminology and validation rules 
  • QA steps, reviews, approvals 

16. Do you support supplier connections and data integration?

Yes, we support the full data flow. 

  • Supplier communication and data requirements 
  • Mapping and normalization 
  • Import and export processes 
  • Partially automated workflows depending on setup 

17. Can you take on urgent product data projects?

Yes, an express mode is possible depending on scope and capacity. 

  • Clear prioritization and scope 
  • Clean handover into steady-state operations 

Customer Experience

18. What requests do you handle in Customer Experience?

We handle requests before and after the purchase. 

  • Orders, delivery status, invoices 
  • Product questions and advice 
  • Returns, warranty, repairs 
  • Account and payment topics 

19. Do you offer sales-oriented Customer Experience?

Yes, with a focus on service quality. 

  • Up- and cross-selling when appropriate 
  • Conversion-oriented advice without pressure 
  • Clean handovers to Sales or 2nd level 

20. Which channels do you support?

We support the channels that fit your setup. 

  • Email 
  • Phone 
  • Chat 
  • Ticketing system 

21. How do you measure success?

Success is made measurable through SLAs and KPIs. 

  • Response time and resolution rate 
  • Customer satisfaction and QA results 
  • Productivity and peak performance 

22. Do you provide reporting and analysis on customer interactions?

Yes, reporting is part of optimization. 

  • Volume, topics, trends 
  • Quality and SLA fulfillment 
  • Deriving process and content optimizations 

23. Can you cover peaks like Black Week?

Yes, we scale capacity for peaks. 

  • Planned scaling based on forecast 
  • Flexible teams for campaign phases 

Content Services

24. What content do you create and translate?

We create and translate content for shop, marketing, and support. 

  • Product descriptions, category and brand pages 
  • Landing pages, blog posts 
  • Email campaigns 
  • UX and UI copy 
  • Ad copy, manuals 
  • Social media content 

25. Do you only translate, or do you localize as well?

We localize for the target market, not just word-for-word translation. 

  • Tone and terminology per market 
  • Consistency across all touchpoints 
  • Native checks and QA 

26. How do you ensure copy matches our brand voice?

We work to your guidelines and secure consistency. 

  • Use your tone-of-voice guidelines or create them together 
  • Terminology and no-go lists 
  • Review and approval process 

27. Do you do SEO/GEO in Content Services?

Yes, we combine SEO and GEO in a clean content setup. 

  • SEO: structure, keywords, internal linking, metadata 
  • GEO: clear answers, citable passages, FAQ logic 
  • Content hierarchy for snippets and generative answers 
  • Structured data as needed, e.g., FAQ, Product, Breadcrumb, JSON-LD 

28. What is GEO and why does it belong with SEO?

GEO complements SEO so content is also visible in generative answers. 

  • Focus on direct answers instead of long-form text 
  • Clear context, unambiguous terms, clean structure 
  • Content designed to be reused easily and cited correctly 

29. Do you support short- and long-form content?

Yes, from conversion to editorial. 

  • Short-form: landing pages, ads, emails 
  • Long-form: guides, blog, technical content 

30. Can you deliver content quickly?

Yes, an express mode is possible depending on scope and capacity. 

  • Clear prioritization 
  • Fixed feedback loops 

31. How do you handle feedback and changes?

Feedback is part of the process. 

  • Documented feedback loops 
  • Versioning and clean approvals 

Digital Marketing

32. What does Digital Marketing include?

We cover planning, execution, and measurement. 

  • SEO/GEO as part of content and campaigns 
  • Social media 
  • Paid ads 
  • Tracking and reporting 

33. Do you cover strategy and execution?

Yes, end-to-end or selectively, depending on your needs. 

  • Strategy, setup, execution 
  • Sparring and enablement for your team 

34. Do you offer full-funnel marketing?

Yes, from awareness to conversion. 

  • Campaign planning 
  • Landing pages and content 
  • Retargeting and remarketing 

35. What tools do you work with?

We adapt to your stack. 

  • HubSpot 
  • Google Analytics 
  • Meta 
  • Google Ads 
  • LinkedIn Campaign Manager 
  • Common CMS 

Consulting

36. What do you support in consulting?

We bring clarity, prioritization, and an actionable plan. 

  • Scaling and process optimization 
  • Internationalization and multilingual operations 
  • Structures for Product Data Management, Content Services, Customer Experience, Digital Marketing 

37. Do you also support implementation?

Yes, we also support implementation. 

  • Setup, processes, templates 
  • Operational support until it runs smoothly 

ENRICHIX

38. Do I need to change my system to use ENRICHIX?

No, ENRICHIX can be connected to existing systems. 

  • Interfaces depending on setup 
  • Clarified during onboarding 

39. Which formats does ENRICHIX support?

ENRICHIX supports common import and export formats. 

  • Import: API, CSV, Excel 
  • Export: CSV, XLSX, DOCX, XML, JSON 

40. Does ENRICHIX support bulk imports?

Yes, ENRICHIX is built for large catalogs. 

  • Processing large data volumes 
  • Stable workflow for updates 

41. What automations are possible?

Automations depend on the setup. 

  • Attribute enrichment 
  • Text workflows and translation 
  • Validations and task routing 

42. Can ENRICHIX replace an existing PIM?

Yes, depending on requirements, ENRICHIX can replace a PIM. 

  • Assessment-based evaluation 
  • Clean migration plan 

43. Where is ENRICHIX hosted?

By default, in Switzerland. 

  • Other options depending on needs 

44. Is onboarding included?

Yes, depending on the plan, an onboarding allowance is included. 

  • Setup and training 
  • Additional support hours flexibly available 

45. How scalable is ENRICHIX?

ENRICHIX scales with your catalog. 

  • For small to very large SKU volumes 
  • Stable with high data complexity 

46. Can I use ENRICHIX as a service?

Yes, you can also have product data enriched as a per-SKU service. 

  • Clear scope 
  • Clean output 

Hiring

47. Do you work remotely?

Yes, we are a remote-first company. You can work from home, but you’re always welcome to visit our office in Belgrade.

48. What does the onboarding process look like?

Our onboarding is structured but friendly. You’ll get an introduction to our company culture, tools, and workflows, followed by hands-on training for your role. We also assign a mentor to support you during your first weeks.

49. How long does the hiring process take?

The process usually takes 2–6 weeks, depending on the role and availability of both candidates and interviewers.

50. Can I apply if I don’t meet all the requirements?

Yes. If you believe you’d be a good fit, we encourage you to apply. Some skills can be learned during training, and motivation often matters as much as experience.

51. What language level do I need?

Our roles require advanced language proficiency, since writing and communication are central to our work.

52. Will I get feedback if I’m not selected?

Yes, we make sure every candidate receives a response at the end of the process, whether it’s an offer or feedback.

Contact

53. How do I get started?

Send us a request via the contact form. 

  • We’ll get back to you personally 
  • We’ll clarify next steps in the first call