Growing online presence from Zero

Smart targeting and optimization delivered 100%+ traffic growth and measurable ROI, even on a modest budget.

Overview

A Swiss trading company in the nutrition sector set out to strengthen its online sales and visibility. Until recently, the business had no structured Google Ads presence and relied almost entirely on offline sales and referrals. By introducing targeted campaigns and implementing conversion tracking, we built a scalable channel that now generates consistent traffic, sales, and measurable growth.

The Challenge

The company had strong products and reputation in the nutrition market, but no digital marketing structure. They were practically invisible online, while competing brands dominated search results. Without a history in Google Ads, without tracking tools to measure ROI, and with low brand visibility, the company faced the challenge of entering a competitive digital space from scratch.

Our Approach

✅ Campaign Setup: Introduced a full Google Ads structure with Search, Display, and Performance Max campaigns.

✅ Tracking & Reporting: Implemented conversion tracking in GA4 for purchases.

✅Optimization: Regularly refined campaigns with negative keywords, audience targeting, and device adjustments.

We started lean, focusing on building a scalable foundation rather than launching large, unfocused campaigns.

The Impact

• Traffic increased by 100%+ quarter over quarter from a zero baseline.
• Ads achieved click-through rates above 20% in the best-performing campaigns, far exceeding industry averages.
• The average cost per click was 30% lower than benchmarked competitors.
• Over 70% of engagement came from mobile, confirming the importance of mobile-first optimization.
• Search campaigns delivered the most efficient ROI, while Display campaigns expanded reach at low cost.

Why CIIB?

The client needed more than just ads; they needed a clear structure, a strategic roadmap, and hands-on expertise. CIIB delivered transparent reporting, continuous optimization, and a framework that turned a non-existent digital presence into a scalable growth channel.

Takeaway

For trading companies, digital growth doesn’t require massive budgets. With smart targeting, structured campaigns, and consistent optimization, even modest investments can generate measurable results and create a foundation for long-term success.

Let’s Talk

Looking to turn digital marketing into a measurable growth driver? Let’s talk about how CIIB can help you scale with clarity and confidence.